Melvin Wong 
Year-end giving is a sprint through crowded email inboxes. Attention is scarce, decisions are fast, and every extra click risks abandonment. A strong appeal still cuts through and moves real revenue—when it’s built for how people actually read, decide, and give in December. This is especially important for anyone invested in a good cause. This … Read more
Year-end is crowded, but it’s also the moment donors lean in. Your Community Support Fund can stand out with a clear story, simple choices, and easy ways to give. This guide lays out a practical approach you can run with now. We keep it lean: align the offer to outcomes, schedule key touchpoints, and make … Read more
The holiday giving window is short and decisive. Donor attention surges. Decisions compress. Managers who prepare early convert seasonal interest into credible outcomes. This guide gives you a lean plan to stand up a Social Impact Campaign fast, stay compliant, and ship progress on cadence. Free to start. Low fees. Tax-deductible donations. A Social Impact … Read more
Great campaigns run on credible stories that donors believe. The right story turns interest into action and keeps momentum high. This guide shows Community Support Fund managers how to capture beneficiary narratives that ship fast and stay compliant. You’ll learn how to gather proof, protect privacy, and publish on cadence—so every story pulls its weight. … Read more
Numbers can show the scope of a need, but stories bring that need to life. That’s why you remember the family who rallied support after a crisis, or the neighborhood that transformed an empty lot into a playground—not the dollar amounts in a report. For Community Support Funds (CSFs), stories are more than nice-to-have. They’re … Read more
Year-end is the make-or-break moment for fundraising. Donors are engaged, timelines are tight, and leaders need a channel that drives action without creating operational drag. Your Donation Program (DP) is built for exactly this window. A DP is not a single donate page. It’s a dynamic hub—a professional, comprehensive presence hosted on one of BrightLeaf … Read more
Fall fundraising sets the stage for year-end success. If you want December to perform, September and October need structure, clarity, and momentum. That’s exactly where a Donation Program (DP) earns its keep. A DP is your own fully customizable, multi-page website hosted on an affiliated nonprofit platform. It gives you the breathing room to tell … Read more
Every cause has a moment when the familiar tactics stop working. A grassroots campaign can thrive on personal appeals and community events for years, but eventually, the ceiling comes into view. The donor list plateaus. You over extend your staff. The methods that once felt fresh now feel strained. At this stage, organizations often push … Read more
Choosing between BrightLeaf Giving’s Educational Opportunity Fund (EOF) and a Community Support Fund (CSF) isn’t semantics—it’s strategy. If you’re underwriting scholarships, tuition, or training, you’re solving for individual outcomes and rigorous eligibility. So, let’s cut through the noise with this guide. You’ll get clear definitions of EOFs and CSFs. This includes the practical differences that … Read more
Back to school season is more than a retail milestone—it’s a catalytic moment for community impact. As students prepare to re‑enter the classroom, donors are uniquely receptive to campaigns that transform first‑day jitters into long‑term opportunity. Community Support Funds (CSFs) give mission‑driven leaders a turnkey, IRS‑compliant framework via Rekonect to then seize this momentum. By … Read more